Marketing Cycle


By: Phonicia Palmer

This graph illustrates the four stages of the marketing cycle:

  1. Research & Analysis: This stage involves researching and analyzing the target market, competition, and other factors that can impact the success of the marketing campaign.
  2. Planning & Strategy: This stage involves creating a plan and strategy for the marketing campaign, including setting goals, identifying target audiences, and developing messaging.
  3. Execution & Implementation: This stage involves executing the marketing campaign, including creating and distributing marketing materials, launching promotions and events, and managing social media and other online platforms.
  4. Measurement & Analysis: This stage involves measuring the success of the marketing campaign through data analysis and metrics, and using that information to refine future marketing strategies.

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