By: Phonicia Palmer
From interactive advertising agencies to web advertising firms and business owners eager to transform their online presence into a profitable enterprise, nearly everyone has encountered the term “search engine optimization,” though many hold incomplete notions of its meaning.
Previously, the approach involved selecting keywords to embed within web content, stuffing meta tags with these terms, submitting the site to directories, and exchanging links with other sites. However, this method is outdated. It’s no longer sufficient to make a website search-friendly, nor does it grant favor with search engines or customers.
Today’s search engine optimization transcends mere online visibility or branding. Today, it is time to empower end-users to carry your messages in various forms such as videos, audios, discussions, articles, blogs, forums, and social networking site posts.
Modern SEO focuses on conveying marketing messages to the intended audience, rather than solely appeasing search engines. Adhering to outdated SEO tactics risks distorting your message with techniques designed to lure search engine bots, potentially alienating actual potential customers.
Phonicia Palmer, Louisiana Real Estate Agent 